Jaipur-based rural distribution startup Frontier Markets has raised close to $2.25 million, as a part of its pre-series A financing round, led by ENGIE Rassembleurs d’Energies, French electric utility firm ENGIE’s venture arm, The Rise Fund and The Singh Family Trusts (advised by Artha Impact).

Teja Ventures and affiliates of Beyond Capital Fund also participated as a part of this round.

According to the company, the current investment will be utilised to grow the company’s assisted e-commerce platform, by adding digital marketing tools, AI enabled digital training, and a B2C onboarding solution.

Frontier Markets is a last mile assisted e-commerce and distribution company that leverages its network of tech-enabled women agents to market, sell and service products and services across rural India.