Bharti Airtel today said that it has acquired a 10% stake in Edtech startup Lattu Media Pvt Ltd (Lattu Kids) as part of the Airtel Startup Accelerator Program. Mumbai-based Lattu Kids specializes in digital learning tools for children. Its Lattu Kids app focuses on improving English vocabulary, English reading and maths skills for children under the age of 10 years through entertaining, fun learning animated videos and games.

“It is estimated that in India Edtech will become a $2 billion-plus industry by 2021. The investment will enable Airtel to add Edtech to its premium digital content portfolio and give distribution scale to quality learning material from Lattu Kids. Airtel already has over 160 million monthly active users across its digital platforms – Airtel Thanks app, Airtel Xstream app and Wynk Music,” the telecom company said in a statement.

At over 500 million, India has the second largest number of internet users in the world, driven by affordable smartphones and the lowest 4G data tariffs globally. “This deep penetration of internet has also led to wide adoption of online learning tools. The COVID-19 pandemic and closure of schools has further accelerated the adoption of virtual classrooms and digitally enabled learning,” Airtel said.