Fintech lender Aye Finance on Wednesday said announced a ₹210 crore in Series E funding, led by CapitalG, Alphabet’s independent growth fund. The round also saw participation from Aye’s existing investors LGT Lightstone, Falcon Edge Capital, A91 Partners and MAJ Invest. With this, Aye’s total equity funding since inception exceeds ₹690 crore.

The company focuses on solving funding-related problems of small businesses that typically rely on informal sources of financing such as money lenders and chit funds.

This funding recognises the traction Aye Finance is seeing in the market as a disruptive micro-enterprise lender. Since its inception in 2014, Aye has disbursed ₹3,000 crore, transforming the MSME lending landscape and brought over 200,000 unorganised businesses into the formal lending ecosystem.