Plant-based nutrition brand OZiva has raised $5 million, as part of Series A round, led by Matrix Capital India. Existing investor Titan Capital also participated in the funding round.

OZiva will use the proceeds to boost R&D spend, technology and team expansion and to widen customer base.

Founded in 2016 by Aarti Gill and Mihir Gadani, OZiva provides everyday fitness, skin and hair nutrition products.

“We started OZiva with a simple vision of enabling millions of people to be healthier and better. Having a strong digital ecosystem and personalised consultations has helped us in delivering more than just the product and has reflected in our growth numbers as well as unit economics”, said Gill, co-founder, OZiva.

The company’s target audience comprises women in the 18-55 age group.